Today is Blog Action Day, an annual event that unites the world's bloggers in posting about the same issue on the same day. The aim is to raise awareness and trigger a global discussion around an important issue that impacts us all.  By doing so on the same day, the blogging community effectively changes the conversation on the web and focuses audiences around the globe on that issue. 

 

Since I have already blogged about water through our See:Water initiative, I felt it was important to be a part of this world bloggining community initiative.  The premis of our See:Water campaign was to increase awareness: almost a billion people on the planet don’t have access to clean, safe drinking water. That’s one in eight of us who are subject to preventable disease and even death because of something that many of us take for granted.  Access to clean water is not just a human rights issue. It’s an environmental issue. An animal welfare issue. A sustainability issue. Water is a global issue, and it affects all of us. 

We asked patients to contribute to the Charity:Water campaign, matched their donation, and rewarded them with a discount on their LASIK surgery!  Cause-related marketing is a win:  win:  win for all involved!  We raised over $5,000 for Charity:Water… 

This was so successful that we decided to partner with the Women’s Cancer Programs of the Entertainment Industry Foundation (EIF)  this month which is Breast Cancer Awareness Month.

So, Since I need to blog about water today, here are some interesting tidbits from the Blog Action Day Blog:

  • Bottled Water: Even though people in the US have access to clean water from their taps, they drink an average of 200 bottles of water per person each year. Over 17 million barrels of oil are needed to manufacture those water bottles, 86 percent of which will never be recycled. More Info »
  • Uninhabitable Rivers: Today, 40% of America’s rivers and 46% of America’s lakes are too polluted for fishing, swimming, or aquatic life. That’s not surprising considering the fact that 1.2 trillion gallons of untreated sewage, storm water, and industrial waste are discharged into US waters annually. More Info »
  • Fashion Footprint: That cotton t-shirt you’re wearing right now took 400 gallons of water to produce, and your jeans required an extra 1800 gallons. Not wearing cotton? The dyes and synthetic fibers used to make your clothes create waste that’s among the many contributors to water pollution. More Info »

OK, time to get involved, if nothing else, sign the following petition:

 

Change.org|Start Petition

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